On Facebook, impersonators usually do one of two things: clone a personal profile and send friend requests to your friends, or create a Page that looks like your business and runs “giveaways” or fake support chats. Both can be reported.

Save the evidence first

  • Copy the link to the fake profile or Page. Profiles have a numeric ID or a username in the link; save it, because names can change.
  • Take screenshots of the profile, cover photo, About section and recent posts.
  • Save any messages, comments or ads it ran.
  • Note the date you first saw it.

Report a fake profile

  1. Open the fake profile.
  2. Click the three dots under the cover photo and choose Find support or report.
  3. Choose Pretending to be someone, then Me.
  4. Submit.

If you can’t see the profile because it has blocked you, ask a friend to send you the link, or ask them to report it as pretending to be someone they know.

Report a fake Page

  1. Open the Page and click the three dots.
  2. Choose Report Page, then the option for a scam, fake Page or impersonation that fits best.
  3. If the Page uses your trademark or your copyrighted photos, a report through Meta’s intellectual property forms is often more effective, because it is reviewed against the rights you own rather than against general standards.

Help Facebook connect the dots

The fastest removals happen when the reviewer can see straight away that the fake copies you. Your real profile should have:

  • your real name and a clear profile photo,
  • a few public posts or details that match what the fake is copying,
  • for a business, a link to your website and consistent branding.
Warn your friends or customers. Post that you will never send friend requests from a second account or ask for money in Messenger. Pin it on your business Page.

Protect your own account while the fake is up

Impersonators sometimes go on to report the real account as the fake. Make sure your account is secure (two-factor authentication on, contact details current) and keep your own ID ready in case Facebook asks you to confirm your identity.

For businesses facing repeated clones or scam Pages, our Impersonation & Harassment service keeps a record of every fake, files reports through the right route, and follows up.

Frequently asked questions

What if the fake profile blocked me?

Ask a friend to send you the profile link or to report it themselves as pretending to be someone they know. You can also use Meta’s Help Center forms for impersonation.

Is a fake Page treated differently from a fake profile?

Yes. Pages can also be reported through intellectual property forms if they use your trademark or your photos, which is often faster for businesses.